What’s the Difference Between a Sticker and Label?
Tomato, to-mah-toe. Labels and stickers seem similar in appearance, but have very distinct differences when used for business marketing purposes.
For example, a company looking to add a nice touch of class to their packaging can choose from elegant sticker label designs for luxury branding. Meanwhile, small businesses that want to add a little thank you to their products can pick from charming care labels or shipping label designs.
Custom Labels
Whether you need labels that help customers navigate your website, help them find the products they want or help with compliance, custom labels are an ideal option. This solution helps you meet your unique needs while staying within your budget and avoiding wasting valuable time and money on the wrong type of labeling.
A popular way to segment and prioritize products is to create a custom label that is based on price buckets. This is especially helpful if you have a wide range of product prices, and you can use the labels to help your team make smarter ad spend decisions.
Another way to leverage custom labels is to segment them based on profit, sales or demand. This can be useful for prioritizing products that have a high profit margin, as well as for highlighting seasonal products that have high sales volume or low stock levels.
A common use of custom labels is to identify products that require a specific dietary restriction or allergy. This makes it easy for your team to pick the right product for each customer and ensures that your products are safe to consume. You can also use these labels to highlight a special offer or a product that is stocked at a particular location. Using these labels can increase your brand visibility and boost your sales.
Clear Stickers
Clear stickers are a unique way to bring your branding to the front. Printed on biaxially oriented polypropylene (BOPP) film, our clear labels are durable and water-resistant with a lamination layer that protects your design Sticker and Label from fingerprints, scratches and other damage. They’re ideal for branding jarred products, creating address labels for invitations, personalizing party favors and more. Their transparent background allows them to blend seamlessly with containers of all shapes and sizes, including round, oval and rectangular.
Because they’re made with BOPP, our clear stickers are also moisture-resistant and built to withstand varying temperatures. They will retain their shape even in the freezer, making them great for labeling refrigerated food or beverage containers. The clear material will also help your branding pop against the backdrop of a translucent container, giving your product or packaging an elegant, high-end look.
We offer both back adhesive and front adhesive clear stickers. If you want to apply your sticker to a glass or window surface, make sure to select the back adhesive option so the sticker will stick on the outside of the surface. If you’re applying your clear sticker to a curved Sticker and Label surface, select the front adhesive option so the sticker will be applied inside and the design will face outward.
Our clear stickers are available in both roll and kiss cut formats. If you’re planning to hand out your clear stickers, consider ordering them on a roll so you can easily peel and apply them as needed. If you’re using your clear stickers for product or packaging, order them as kiss cut sticker sheets so you can simply peel them off of the paper backing and stick them onto your products or containers.
Indoor Labels
Indoor labels can be used for a variety of purposes and are a great way to promote your business, event or cause. They can be customized with your contact information, logo and graphics to attract attention. They are also a cost-effective and popular choice for businesses looking to increase branding and visibility.
Indoor stickers are typically made of high-quality materials that are durable and long-lasting, making them ideal for use in a variety of settings. They can be used to label products, inventory or equipment, and they can help improve organizational processes by making it easy to identify and track items. They can also be used to provide safety and warning messages, or to indicate tampering or pilferage.
Depending on their application, indoor stickers can be designed as either face or back clings. A face cling is printed on the front and has a clinging property on the back, making it ideal for glass surfaces such as store windows or clear plexiglass. A back cling is printed on the back and has a clinging property to the surface, making it ideal for mirror glass or painted metal.
Whether you are using indoor labels for promotional or decorative purposes, they should be attractive and eye-catching to catch the attention of customers or visitors to your business. Choosing colors that fit your brand guidelines and that will coordinate well with the color of the wall they are applied to is key.
Brown Kraft
Brown Kraft is an eco-friendly material that is often used for packaging and labels. It is created by milling raw pulp that comes from both virgin wood and recycled materials, giving it a unique, rustic and handmade feel that looks high-end while also showing that you are environmentally conscious.
There are two types of kraft: uncoated and coated. Uncoated kraft is the most common and has a natural look without any white additives to obscure its color. This type of kraft is very durable and can be printed on in full color. Coated kraft has a white additive added, which helps to hide any imperfections and gives it a smoother texture.
Both types of kraft are available in many different widths and lengths. This allows you to choose the right size for your needs, whether you need a small pack of stickers for sealing envelopes or an entire roll for your business’ packaging.
The textured surface of this label material is easy to write on with most pens and markers, so you can create custom printed labels for your products that include important information such as barcodes, ingredients or instructions. These kraft labels have a slightly earthy, brown paper bag finish and print beautifully with both laser and inkjet printers. This makes them popular with food makers, organics, Farmer’s Marketers, candle and soap makers, as well as crafters.
