Extended Reality Solutions for Teams, Projects and Enterprises
XR technology unlocks new business value for teams, projects and enterprises. Across sectors like healthcare, engineering, education and retail, companies are using immersive technologies to streamline processes, drive innovation and optimize team performance.
We provide XR experiences for Design Review, Visualization and Training. Powered by Cloud computing, these solutions work collaboratively across devices, including Augmented Reality, Virtual Reality and Mixed Reality headsets.
Augmented Reality
Augmented Reality, or AR, is a real-time technology that enhances the user’s experience of their environment by layering digital information onto it. It is usually accessed via mobile devices, including smartphones and tablets, as well as through glasses or headsets.
When a user interacts with an augmented reality experience, the device scans its environment and identifies specific objects or features. Then, the computer program linked to that device’s AR app or browser plugin ties animation or contextual digital information in extended reality solutions the virtual world to that marker. Some more sophisticated augmented reality systems can also incorporate speech recognition and gesture detection, using sensors in a peripheral device like a wand or stylus, or on the user’s body such as a ring or glove.
The most popular applications of augmented reality are in the form of games. Players can interact with digital characters in an immersive, 3D world and use their smartphone or tablet to manipulate virtual objects. They can even touch them to pick them up, or rotate and view them from different angles.
In addition to gaming, augmented reality is being used in business. For example, Sephora’s Virtual Artist feature allows customers to try on cosmetics virtually through their smartphones; IKEA and paint brands let consumers see how furniture or color schemes will look in their homes; and Warby Parker lets users see if eyeglass frames fit them.
Virtual Reality
Virtual reality (VR) is the most immersive and realistic form of extended reality. It can be used in various industries including healthcare, education, architecture and engineering, retail, real estate, tourism and hospitality, military, gaming and entertainment and more.
VR solutions can help improve the bottom line of a business by enhancing customer experience and engagement. It can also help train employees on a specific task or environment in a safe and cost-effective way. In addition, VR can enhance product marketing by enabling customers to try on different products in a virtual environment. Moreover, it can also provide a high level of user customization and gamification.
XR can also help companies streamline their internal operations and boost efficiency by allowing them to use collaborative virtual meetings, 3D modeling and prototyping, telemedicine, and more. This is especially useful for teams that work remotely. XR can also help companies create more effective training programs, including simulations and gamification.
Besides, XR can be used to help companies develop and test prototypes in a safe and secure environment. This can help reduce costs and increase the speed of development. It can also be used to train technicians and support staff on the operation of machinery, as well as improve their knowledge retention and overall learning experience. Moreover, XR can also help companies make informed decisions and revamp their services or products based on consumer data. Eye tracking, emotion monitoring, behavior analytics, spatial analytics, biofeedback, and more — these mechanisms can gather actionable data during immersive experiences and deliver it to stakeholders.
Mixed Reality
As the newest of all the extended reality technologies, mixed reality is a combination of both AR and VR. It allows the user to interact with virtual objects as if they were real, and is more immersive than either AR or VR. It has a 6DoF (six degrees of freedom) and low latency, meaning the user can move around the virtual environment freely without having to reposition themselves each time the scene changes.
It is a powerful tool for medical training, surgical simulations, and rehabilitation. It also offers a number of other benefits, such as reducing the need for face-to-face meetings, improving productivity, and making collaboration easier across the globe.
The XR technology helps to eliminate distance barriers and provides access to information and talent that was previously unavailable. For example, it allows a team to collaborate on a project and design products while working from different locations. In addition, it makes it possible for employees to remotely participate in training and upskilling programs.
Many travel, tourism, and transportation companies are now using augmented reality and virtual reality to enhance the experiences of their customers. For instance, a virtual museum tour lets people visit famous sites and landmarks from the comfort of their home. This way, they can avoid the inconvenience and cost of traveling to remote locations, especially in times of security concern or bad weather conditions.
Real Estate
The combination of AR and VR has become known as Extended Reality (XR). This technology delivers a wide range of applications that work collaboratively across multiple devices.
XR is used to enhance experiences and increase productivity in a number of industries, including healthcare, education, architecture and engineering, military and defense, real estate and tourism and hospitality. The ability to use XR to connect remote workers with their colleagues in real time to collaborate and communicate is particularly useful in these industries.
Our solutions enable companies, in a fully automated process, to deploy their rich 3D CAD data into XR for Design Review, Factory Layout and Planning, Training, Visualization and the Visual Digital extended reality solutions Twin for AR/MR and VR devices. These XR experiences work collaboratively, allowing remote team members and home based staff to join a session using the device of their choice, even desktop computers.
As the capabilities of XR continue to evolve, GBS leaders will look for ways to harness its power in innovative new ways that improve and transform business processes and operations. For example, XR technology could be used to conduct virtual field visits that would be more effective and inclusive than current methods for GBS site selection and other project-based activities. In addition, XR can provide opportunities to leverage the metaverse to enhance employee engagement, increase productivity and enable greater business value.
